We've heard rumors that it could be as much as $400 (or between $300-$350), but Sony Europe boss Andrew House told Eurogamer that the unit would be "affordable," ''won't cost $599, WiFi-only version is also coming''.
Sony's Jack Tretton, seemed to suggest we'll see a price somewhere northward of the Nintendo 3DS's $250, Yoshida was quoted as saying "It's not going to be $599," laughing off the idea that the system would cost as much as the PlayStation 3's infamous appraisal at launch, and House said that Sony "will shoot for an affordable price that's appropriate for the handheld gaming space."[Source]